The perfume industry is a very promising industry with a lot of potential to grow. A recent study suggested that the perfume industry is set to grow 3.9% between 2020 to 2025. Almost everyone has bought a bottle of perfume in the past. We love how it boosts our confidence and adds a level of character that makes us feel good.

Once a customer buys into your brand, they are more than likely to keep buying from you. And if you do your marketing right, and leverage your customers effectively, they are more likely to recommend your products to their friends and family. It is very easy to get a high return on investment if you play your cards right.

However, to establish a successful perfume business in Abu Dhabi, you need to have a solid business plan in place. Take a look at your business plan, and see if covers the following:

• Who is your target audience? What kinds of brands/perfumes are they familiar with?
• How do you engage with your customers to build long-lasting relationships?
• What third-party sellers are you working with?
• Do you have a digital marketing strategy to grow your online presence?
• Do you have a customer loyalty program to leverage referrals?
• Do you leverage positive feedback through social proof?
• How do you plan on increasing brand awareness?

Having a good business plan is the first step to creating a successful perfume business in the UAE. Putting it into motion and making it a reality requires you to make the right investments strategically.

This is where most perfume stores & businesses fail to pull through. This is largely due to how most perfume business owners are artistic individuals, not necessarily business people with prior knowledge in starting and operating a business.

However, that shouldn’t stop you from going ahead with your vision. As an investment company with a lot of experience having invested in many businesses across Abu Dhabi & the UAE for over 17 years, we’ve had the privilege of transforming many small businesses just like yours through smart capital investments.

If you own a perfume store that needs financial assistance to expand and grow your business to reach its fullest potential, you are more than welcome to connect with us and see how Al Nomani can help you unlock your fullest potential.