The last two years have seen the fashion industry transform in many ways. The fashion statements of the yesteryears are no longer relevant. Today, we’ve seen an increase in sales for athleisure & casual wear, however, when you look at the industry overall, sales have been down for a while.

However, it should come off as no surprise as more & more customers are turning to digital channels for purchases. Many consumers limit their travel as much as possible due to health concerns. The shift in consumer buying behavior means fashion retailers and textile businesses need to reassess the market at large.

Based on where your business is based in the UAE, whether or not you serve locally or globally, you need to have a firm grasp on the situation at hand.

Here’s a question to ask yourself: As a business, am I digital-ready?

Last year, the global fashion industry saw over 40% of all sales come from digital channels.

How are you, as a business, adapting to all these changes?

To be a successful player in the fashion industry in the UAE, you need to embrace the reality we are in. Many brands and companies are moving away from the traditional, physical store-focused business model to a hybrid one. Being able to balance both aspects of the new working model means you need to make strategic investments to develop these key areas.

They have to be built in a way that can adapt dynamically, while also continuing to stay sustainable. This requires you to have enough financial reserves to support such developments, and at the same time, you also need to have sound management that can lead such projects successfully.

If you are relatively new to the fashion industry, this can be a very difficult challenge to overcome all on your own. As an investment company, we understand what you’re going through.

If you are a business that is struggling to navigate through these challenges, we are more than happy to assist you with capital investments and expert leadership so that you can keep up with the industry and work towards establishing yourself as a renowned fashion business in UAE.