Restauranting is a fantastic way of attracting many people together from across the world. If you happen to own a catering business, chances are, you may be a great cook or you’re really good at organizing events and delighting people with good food. Whatever the reason might be, we all agree that food has the power to bring people and joy together.

However, with the advent of the pandemic, we saw a paradigm shift in the food service industry. Where there was once an abundance of in-person events and gatherings, has now led to social isolation, despite measures that were introduced mandating social distancing. The emergence of food delivery partners like Talabat, and Deliveroo, has conditioned many customers to adopt these solutions in favor of the more traditional dine-in experiences.

To be successful as a catering business in Abu Dhabi, you need to be quick to adapt to these changes and ensure your business is well-equipped to traverse these developments.

For example:

• Are you able to handle orders from customers who order online? 
• Are you making it easy for customers to buy from you? 
• Do you have a digital presence on the platforms where your customers often shop around? 
• Do you have a website that customers can take a look at to see what you have to offer? 
• Do you have enough staff that can handle the orders that come through? 
• Do you have a reliable delivery system that can ensure customers get their orders on time? 

You need a solid business plan that leverages multiple strategies and good planning to ensure you can sustain and grow a successful catering business in Abu Dhabi. While it is not uncommon for small catering business owners to look for potential food investors to support their business, partnering with the right investor should not be taken lightly. 

A food investor with a diverse portfolio of investments in various restaurants & catering businesses, in the demographic you are based in, is a good sign to look out for. 

We at Al Nomani Holding Group, have invested in over 12 restaurant & catering businesses across Abu Dhabi & the UAE. We are always on the lookout for helping promising catering businesses with capital investments and other support services to help them get to the next level.